Be Best In The World – Home Business – Any Business

Being Best In the world at something – at one thing – matters so much! The fact of the matter is for your home-based business nothing matters as much as identifying what you and your home business are going to be the Best In The World At!  Our culture celebrates and loves superstars: Michael Jordan, LeBron James, Tiger Woods, Oprah. Sports, business, Music, Hollywood! In business – top salespeople, top performing divisions, #1 this and #1 that! We all look at lists and want to know who is on top and – who for that moment is the best! Nobody except rabid fans ever remembers who lost the super bowl! OK so how does this apply to your business, franchise or home-based business?  Stick with me for a few  minutes!

As much as I love Chris Anderson’s book – The Long Tail.  This about the opposite extreme of that graph that starts high on the left and slides down to the long tail (short stuff) way out on the right!  If Chris is about getting the long tail – Being the Best In The worlkd is about Getting the Tall Head!  It’s about getting the juicy-est meat of the market!

Winners win big because everyone loves a winner! Number one producers continue to win sales contests because everyone loves a winner. First companies to a market niche dominate a niche and continue to dominate it because everyone loves a winner!  Everyone loves the #1 guy/gal/company in the market. 

This is really all about a statistical law – Zipf’s Law – #1 in the market will always outperform #2 by 2-3 times!

Now apply this to your life.  Your child has a rare life-threatening illness – do you want #2, second best or an also ran?  You have a very unique job that needs to be done and you are reviewing resumes to hire a special candidate for the role.  Do you tell your assistant – “give me the second or third best resume” or “give me an average resume…”  No you say “Give me the best!”
OK so now you are saying – “Glenn… yeah but … how to I compete with… so and so…?”  Here is the key for you and your home business. Marketing is not about mass marketing – it is about niche markets! There are millions of niche or micro-markets! This is about niche target prospects! Best is no longer an objective mass term – it is specialized!   The world is getting larger and larger – we have access to more now in a growing interconnected world than ever before! But specialization is helping keep the world smaller and smaller – manageable – allows us to avoid information/selection overload. You now can define your world – what you want – to be exactly what you desire from anywhere in the world! See How

You have the idea… you know your passions, your skills, your success track.  Pick your niche – identify your first – one thing and now go out and be the best at your one thing!

Be Your Personal Best – Learn About The Ancient Greek Term Arete’  – http://www.WhatIsArete.com

Part 3 Setting A Twitter Strategy

As you know by now my Fast Growth Home Business strategy includes the use of Twitter as a business tool to develop relationships with existing and potential customers. I developed a training program called Twitter Entrepreneur to share the full details with others on how to leverage Twitter to increase their business results and develop a fast growth business of their own. After you read this post – I invite you to review the other two posts on Twitter I wrote:

• Twitter Training
• Part 2 Setting a Twitter Strategy

 and then actually visit my website – opt-in at Fast Growth Home Business to see how the Twitter Strategy I have outlined fits perfect in my primary business.  I am happy to help and share ideas with you to establish an appropriate strategy for your business.  I am on a personal mission to assist other entrepreneurs in developing businesses that serve their lives!

Once I set the Nine I Strategy in place I needed to establish a routine and measurement to ensure I was providing content and balance in my Twitter efforts and ensure my follower group remain loyal and engaged.  So I created my 3 C Guidelines to review my Twitter content.

The Three Cs are:

• Content
• Conversation
• Commercial

In my Nine Is I discuss providing content that informs,inspires and builds interaction. So I have tweeked the % of my tweets in the above three categories. This is my own system but has some relationship to the concepts explained on Twitalyzer. Twitalyzer talks about signal/noise ratio – signal being content – noise being personal updates and non content related tweets.

Content – I set my goals to average 50% of my tweets to be content, quotes, retweets, stories, videos, blogs and links

Conversation – I target 30-40% each day to be in this category – This can include even a simple question to open a conversation with someone. It will include a custom thank you – I always send custom unique thank yous to people for a retweet, a referral or kind comment! I believe in expressing gratitude and being appreciative of others!

Commercial – I make no bones about it I am on Twitter for business – I am not there to update friends and family what I am personally doing throughout the day. So I do share business on Twitter – this might include a tweet to a product I believe in – a tweet about a book (with an amazon affiliate) or an invite to a website I am promoting.

This has been a great guide for me in my first 4 months on Twitter and I look for the balance I mentioned above over a week or two.  I have some additional categories and concepts I am testing out that I will share here as the results come in.

Come follow me on Twitter – TeamArete