Fast Growth Home Business Marketing Secrets

We are beginning a new category called Marketing Secrets with a number of articles on Marketing Hot Buttons.

The first one we like to refer to as the Me Too Hot Button!

Simply put it is the tendency we all have that when we see someone else with whom we identify DO something — whatever that thing might be – like BUYING something (like even your product or service) — we all tend to have what many successful marketers call the “Me Too” response some use a more disrespectful description of Monkey See – Monkey Do

It is the reason behind why sitcom TV shows have a laugh track after a joke — or after what the writer’s thought was a joke — is delivered during a show.  The audience at home knows that the laugh track is just a recording, but that doesn’t stop them from chuckling along when the recorded laughter “cues” them.   It triggers that emotional button we all have deep down that going along with others is more comfortable than disagreeing.

Slightly more powerful Me Too Hot Button of  – Someone Just Like Me
Even more magnetic than simply “someone” doing “it” is seeing “someone like me” doing “it.” This well-tested marketing secret has been responsible for the recent proliferation on the internet of the replicated websites we all are suspicious of that have that magical phrase of  “12 months ago I was doing exactly what you are doing… looking on the internet….  or some slight variation of that.  It then goes on to describe themself as an average Joe or Sally or even a below average version of Joe.  People do love to hear about and do what other people just like them are doing. Websites plastered with testimonials (despite recent FTC crackdowns) are Social proof.   They have proven to be especially effective when it comes from people we identify with or want to be like. These hot buttons are all designed to get the buyer emotionally involved as say  “If it worked for so and so, it will work for me.”  The social proof testimonials are trying to pull the old teenage heartstrings of peer pressure.  People are deeply affected by what others think whether they’re young, old, rich, poor, male, or female.

People will visit websites that are on “most-visited” lists, that are on social bookmarking sites, Google Page 1  because social proof is also related to people’s desire to be in agreement with “everyone else,” and not have a mistaken belief about what is true and what is not.  Not just internet marketers use Testimonials and Seeding.  How many times have you looked in  the tip jar that has lots of dollars and felt guilty if you didn’t leave a tip?

If done with integrity – it is a long-lasting powerful way to create real hot buttons — based upon real science, real psychology at work that can transform your prospects into button-pushers.  Use it when you understand the science behind it and do it the right way for the right reason!

Are We Getting Intention – The Way It Is Intended?

Yesterday I posted on the Power Of Intention.  I was not looking to copy or piggyback the title of the Wayne Dyer book.  I am seeking to add to the clarity of what intention is about.  I spent time sorting through the tweets on Twitter the last couple of days looking at the keyword intention.   I observed that many people use the word and even attempt to use intention as an attraction concept.  More specifically use it as a goal… “it is my intention to clean my office today” said in a genuine way. It was clear from looking at this particular person’s tweets that their view was very – Law of Attraction oriented.

Having spent the better part of 3 decades involved in spiritual learning and living – I observe the many attempts to use powerful wonderful forces to better people’s lives.  Sometimes the aim is just off the mark though and sometimes is so off it can serve to hinder people.

The person using intent as a “verb” is confusing their spirit with an ego focused attempt at accomplishing a task.  Think of it in the use of the sentence “I intend to…”  almost as if this is statement of – regardless of what blocks ME I will get XXX done.  A more practical alternative might be to identify the action one is taking and attach to it the spirit – the intention you bring/allow to your actions and even a final result.  Example:  I will work diligently and in a focused manner today – to clean my workspace to allow clarity and more focus into my business and ultimately more abundance.

One of my favorite quotes about actions, intention and results is:  Things done with intent, produce intended results and things done without specific intent produce unintended results.

Which brings about intended results?

“It is my intention to clean my office today”  OR

“I will work diligently and in a focused manner today – to clean my workspace to allow clarity and more focus into my business and ultimately more abundance”

Carlos Castenada really expresses the power of intention in the energy manner that is so clear for me.  He says:

In the universe there is an unmeasurable and indescribable force which those who live “of the source” call intention and that absolutely everything that exists in the entire cosmos is attached to intention by a connecting link…  he goes on to say basically our work is to clear the connection to that force and act in harmony with it.  That we do not create intention or results… we allow them to come to us by getting aligned…

OK So right about now you might be asking – Is this blog a personal development blog or a business development blog?  My feedback to you would be we are focused on helping others develop businesses that serve their lives… a business that grows fast with high margins creates a huge energy of abundance and cash flow that allows one to focus on whatever has meaning in their life.  The personal concepts we share here are intertwined with personal development and part of your business success.

To You Being the Best You Can Be And Allowing All That Is Into Your Life.

Visit Us at www.TheAreteGuy.com or www.FastGrowthHomeBusiness.com

The Power Of Working With Vision and Intention

Do you often find yourself asking the question “Why did that happen?” or “Why did that happen to me?”  As a general rule, things done with intent, produce intended results and things done without specific intent produce unintended results. It is my observation that most people asking those questions are thinking and acting without any conscious and specific intent.

Watch my Video On Intention!

No Question – Intention is a mighty powerful force..  It comes from a latin word meaning “to stretch toward”
Intention is the big picture glue that holds your productive actions together and headed in the right direction.  One might characterize intention as the energy that exists between potential and action that organizes potential and focuses it with action to bring results. It has a similar ring to it as Vision, even goals but is more of an “in-the-moment” glue.

There is an age old parable that explains intent well.  A traveler happened upon a worksite and saw two men carrying bricks.  One was working diligently but listlessly, without energy, looking tired with a sullen expression on his face, while the other man who had been working as long as the first and appeared similar in physique was cheerfully singing as he energetically carried brick after brick.  “What are you doing” the traveler asked the first -sullen worker.  “Laying Bricks” was his reply.  When he asked the same question of the smiling worker his reply was “Building a cathedral” This is intention at work – Obviously both workers knew what thyey were building but the second worler brought the energy of intention to his carrying of each brick and it energized him.

Do your daily activities and projects have an intent…. if they don’t they won’t move you toward your goal and vision in a meaningful way.  In the moment you will constantly be striving … not enjoying! My guess would be you are so focused on the outcome you are not enjoying the process.

For an aligned blog post see The Power of Process Over The Reward Of Results

Making your intentions crystal clear – creates an energy field of possibility that brings out your creativity and the creativity of those around you.  The energy of intention has a magnetism – an attraction that draws to you the resources you need to complete your vision

Wayne Dyer recognizes the energy in intention with his comment “Intention is a field of energy that flows invisibly beyond the reach of our normal, everyday, habitual patterns.”  yet despite all the power of and energy evident in having intention in our actions and patterns – many people flounder aimlessly wondering why they get the results they don’t want

I think Seth Godin coins the concept of working with intention and vision in a fantastic way
In the long run, though, it’s those with right intention, a long term view and consistent persistence that manage to win.

Really Nice Article by Jeanie Marshall
On The power of intention and how to craft your intentions

Key To Success – Attitude #1

I am building a series of videos on Youtube The videos will lay out my top ten list of key attributes for success.  I have a series of questions for each attribute that I can tell with better than 90% effectiveness whether someone has been successful in their business and whether they will be successful in a new venture or not.

The first in the series of 10 videos  I am doing is about attitude. Some might call it “mindset” in this day and age – same concept.  This is not however another one of those “get the mindset right and success is assured” BS claims.  Attitude is important and is a great foundation and like the foundation metaphor you cannot build success for the long haul with a flawed foundation!  If they are all in peak performance (9 or 10 out of 10 scale) – you will be successful.  Of course it is extremely important you are honest with yourself when you self evaluate.  The real beauty to this video series and the 10 key attributes is you have control over them all – if it’s not a 9 or 10 you can get it there.

See My Video on Attitude:

Some of what I have to say about attitude might offend you – it’s OK you will get over it.  There is absolutely no doubt there is a winner’s attitude and there is a loser’s attitude.  Our observations over time are that most people have a mix of the two.   We see that a winner’s attitude is characterized by:

• high self-esteem,
• a positive outlook on life,
• a general feeling of gratitude,
• a sense of great personal destiny,
• a willingness to learn and
• the will to do what is necessary.

Losers have as one might guess the opposite views on the world and their life.  They typically have poor self-esteem, a negative (they might even call it a realistic) outlook on life, a general feeling of resentment about the trials and tribulations of life Look at what life has dealt me), a sense of impending negative fate (they have no control over their future – tend to rarely own responsibility for where they are in life), a stubbornness about what they ‘know’, and lousy will-power or self-discipline.

Looking for Winners to chime in!  Make it a great day!